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Book >패키지/제품디자인 >자동차 > The Ferrari Book - Passion for Design
     
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제조회사 : teNeues Media GmbH & Co. KG
소비자가 : 168,000
판매가격 : 160,000원
적립금액 : 2%
발행유형 : 단행본
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The Ferrari Book - Passion for Design


























Success is not founded on miracles, but is almost always the product of a clear concept the

pinnacle of an ambitious, even stridently innovative idea. However, the aura of Ferrari does indeed

approach the miraculous. What lies behind this phenomenon? What is the source of fascination for a

brand whose creative designs are internationally recognized and enthusiastically received? First,

even today 70 years after the company was founded the miracle of Ferrari is still due in large part to

the personality of Il Commendatore, Enzo Ferrari. Patience and passion gave the brand, under the

emblem of the Cavallino Rampante, the power to become what it is today: sheer fascination on four

wheels. Second, the long list of international racing victories is equally important. There is no class,

no competition, that Ferrari did not set its sights on and win more or less immediately during the

company s last 70 years. Finally, Ferrari is synonymous with aesthetics, elegance, and trend-setting

design. The true value of a brand and its products is measured in the currency of impassioned

devotion. This is the third and perhaps most vital element confirming the Ferrari miracle: The Ferrari

Book Passion for Design traces the evolution of the miracle and lets us experience passion given

automotive form in a large and engrossing format.



Copyright: All image copyrights belong to the publisher.




ISBN0000O. 978-3961710201

사이즈0oO0. 29.2 x 4.4 x 38.1 cm

페이지00O0. 416 p

표지000O0.. Hardback

언어000O0.. English