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Book >건축/인테리어 >종합인테리어 > Messedesign Jahrbuch 2018 / 2019 (Trade Fair Design Annual)
     
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Messedesign Jahrbuch 2018 / 2019 (Trade Fair Design Annual)









Change and transformation are currently characteristic not only of our society and our socio-cultural structure, but also our economic structures and therefore also the exhibition industry: traditional approaches to brand communication no longer appear to take full effect, although the core of the longstanding trade fair business perhaps holds the key to the future of the traditional platform: in real encounters and individual exchanges. In accordance with this, over the forthcoming years it will increasingly be about shaping this discussion, creating spaces for it, enabling especially personal contacts amidst a communication guided by bots, thereby shaping change.







ISBN0000O. 9783899862829

페이지00O0. 23 x 31 cm

페이지00O0. 304 p

표지000O0.. Hard Cover

언어000O0.. German