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Book >건축/인테리어 >상업인테리어 > Aesop
     
  이전상품 Aesop 다음상품
 
 


     
제조회사 : Pie International
소비자가 : 95,000
원산지 : Japan
판매가격 : 90,000원
적립금액 : 2%
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*Aesop*






Since the founding of Aesop in 1987, its stores, products, and culture

have been the expression of a complex, holistic set of carefully

considered codes and principles. For the very first time within a book,

the enigmatic brand documents the singular vision from which it was

borne and the company customs that have allowed it to flourish. The

volume includes recollections of the early formative days of Dennis

Paphitis s hair salon and the first Melbourne store, tracing how and

when Aesop s distinct approach to retail hospitality and its meticulous

formulations were conceived. It ranges from the cohesion of the brand

through to early packaging, iconography, and campaigns, without

neglecting the more imperceptible codes that serve to unite all its stores

and entice customers into them in over twenty regions around the world.

What emerges is how Aesop s identity is a compound of its history and its

singularity. The book also evokes the company s many inspirations: its

fascination with the written word, the architects who have added their

singular perspectives, and the partners and collaborators who have helped

make Aesop so much more than simply a skincare company. Composed with

photographs by the celebrated Japanese photographer Yutaka Yamamoto, this

luxurious volume an aesthetic handbook of sorts argues the wisdom and

intelligence of doing things well, doing them differently, and doing them for the

long term.






INFO
ISBN : 978-0847866755

페이지 : 336 pages

사이즈 : 25.3 x 3.3 x 33.7 cm

표지 : Softcover

언어 : 영어