* TYPE FOR TYPE: Custom typeface solutions for modern visual identities
Custom typefaces have become an increasingly common means for forward
-thinking brands to establish and further strengthen their visual identities. By
expressing a unique personality or supporting a campaign effectively, these
typefaces go beyond aesthetics and achieving marketing objectives to build
value for the brands over the long term.
Type for Type collates some of the best custom typography work around the
world that demonstrates both creative and commercial ingenuity, featuring
cover stories that offer insights by some of the top design studios in the
industry as well as compelling project and technique-related details to inspire
both designers and clients alike.
ISBN : 978-9887903420
페이지 : 300 page
사이즈 : 19.7 x 3.2 x 26.7 cm
표지 : Hardcover
언어 : English