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Virgil Abloh. Nike. ICONS
In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh
joined forces to create a sneaker collection celebrating 10 of the Oregon-
based company’s most iconic shoes. With their project The Ten―which
reimagines icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto,
among others―they reinvigorated sneaker culture.
Virgil Abloh’s new designs offer deep insights into engineering ingenuity
and burst with cultural cachet. Drawing on the genius of the original shoe
using lettering, ironic labels, collage, and sculpting techniques, Abloh plays
with language and sculptural elements to construct new meaning. Inspired by
the wit of Dadaism, architectural theory, and avant-garde happenings, he
analyzes what makes each shoe iconic and deconstructs it into an artistic
assemblage, making each shoe into a piece of industrial design, a readymade
sculpture, and a wearable all at once.Icons traces Abloh’s investigative, creative
process through documentation of the prototypes, original text messages from
Abloh to Nike designers, and treasures from the Nike archives. We find Swooshes
sliced away from Air Jordans and reapplied with tape or thread, Abloh’s typical text
fragments in quotation marks on Air Force 1, and All Stars cut into pieces. We take
a look behind the scenes and witness Abloh’s DIY approach, which gives each
model in the Off-WhiteTM c/o Nike collection its own unique touch.
The book documents Abloh’s cooperative way of working and reaffirms the power
of print. For its design Nike and Abloh partnered with the acclaimed London-based
design studio Zak Group. Together they conceived a two-part compendium, equal
parts catalog and conceptual toolbox. The first part of the book presents a visual
culture of sneakers while a lexicon in the second part defines the key people,
places, objects, ideas, materials, and scenes from which the project grew. Texts
by Nike’s Nicholas Schonberger, writer Troy Patterson, curator and historian Glenn
Adamson, and Virgil Abloh himself frame the collaborative work within fashion and
design history. A foreword by Hiroshi Fujiwara places the project within the historical
continuum of Nike collaborators.
IBSN 0oO0. 978-3836585095
사이즈0oO0. 263 * 35 * 309 mm
페이지00O0. 352 p
표지000O0.. Hard cover
언어000O0.. English
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