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Book >패션/악세사리 >패션 > Virgil Abloh. Nike. ICONS (재입고)
     
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Virgil Abloh. Nike. ICONS



In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh

joined forces to create a sneaker collection celebrating 10 of the Oregon-

based company’s most iconic shoes. With their project The Ten―which

reimagines icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto,

among others―they reinvigorated sneaker culture.



Virgil Abloh’s new designs offer deep insights into engineering ingenuity

and burst with cultural cachet. Drawing on the genius of the original shoe

using lettering, ironic labels, collage, and sculpting techniques, Abloh plays

with language and sculptural elements to construct new meaning. Inspired by

the wit of Dadaism, architectural theory, and avant-garde happenings, he

analyzes what makes each shoe iconic and deconstructs it into an artistic

assemblage, making each shoe into a piece of industrial design, a readymade

sculpture, and a wearable all at once.Icons traces Abloh’s investigative, creative

process through documentation of the prototypes, original text messages from

Abloh to Nike designers, and treasures from the Nike archives. We find Swooshes

sliced away from Air Jordans and reapplied with tape or thread, Abloh’s typical text

fragments in quotation marks on Air Force 1, and All Stars cut into pieces. We take

a look behind the scenes and witness Abloh’s DIY approach, which gives each

model in the Off-WhiteTM c/o Nike collection its own unique touch.



The book documents Abloh’s cooperative way of working and reaffirms the power

of print. For its design Nike and Abloh partnered with the acclaimed London-based

design studio Zak Group. Together they conceived a two-part compendium, equal

parts catalog and conceptual toolbox. The first part of the book presents a visual

culture of sneakers while a lexicon in the second part defines the key people,

places, objects, ideas, materials, and scenes from which the project grew. Texts

by Nike’s Nicholas Schonberger, writer Troy Patterson, curator and historian Glenn

Adamson, and Virgil Abloh himself frame the collaborative work within fashion and

design history. A foreword by Hiroshi Fujiwara places the project within the historical

continuum of Nike collaborators.




IBSN 0oO0. 978-3836585095

사이즈0oO0. 263 * 35 * 309 mm

페이지00O0. 352 p

표지000O0.. Hard cover

언어000O0.. English